It’s important to approach your game not only as a game, but also as a business.
Even if money isn’t the sole objective for game devs, you need capital to create the game, to market the game, to acquire users and to keep the game running post-launch. Just like any business, it takes constant internal investment to succeed externally.
While not every mobile game is created equal, there’s a common starting point where each game developer should begin when inquiring for this capital: create a business plan. Why? Investors and publishers alike will be expecting a formal document that outlines the business of your game before they decide to give you money. A game demo won’t stand on its own